We have written before about how video content is continuing its upward trend, and we recognize how important this visual, interactive means of communication and info-delivery is for the future of brand marketing. Today, we highlight how one of our trusted techniques for delivering commercials, Pre-roll Video Ads on YouTube, helps to drive traffic for clients, in line with the trends that are defining the future on online marketing.
For the last half of the 20th Century, commercials on television were the primary way that consumers received visual advertising on a regular, ongoing basis. This primary medium was also supplemented by advertising content in “coming attractions” at the movies and a few other select places where video screens were placed for the public.
Now, the use of video advertising, like your traditional 15-30-60 second commercial, is able to be delivered through many different targeted outlets. There is so much specialized content available, and many places to consume it, including televisions in airplanes, public spaces and even on treadmills. Also, entertainment content is increasingly ingested directly from websites, as well as the largest video hosting site in the world, YouTube. It has become a serious, measurable way to increase brand exposure:
• YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.
• YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
• More than half of YouTube views come from mobile devices.
With the expanse of the internet network AND the advances in display technology, the online marketing environment is very ripe for short, informative videos that can be great intro points for a brand or service. Through keyword research and targeting relevant to your business goals, pre-roll video marketing can help you tap into the “hundreds of millions of hours” watched daily.
The graphic reminds us that YouTube is owned by Google, and this is especially relevant because “pay-per-click” advertising is possible within YouTube just like it is through Google, all within Google Adwords. We are taking client videos further by re-purposing them as pre-roll advertisements and more. When a YouTube video begins, it sometimes has a short advertisement before, and this space is a great, efficient opportunity for capturing a targeted audience. We are utilizing this technique for several clients and the traffic is coming at affordable, predictable prices.
If you have created brand advertisements, short infomercials or other video storytelling content, you should consider the ways to increase your audience through targeted paid advertising on YouTube. We can make the process easier and manage the budget you dedicate to growing relevant traffic online.